First Direct Mortgages

Lender

First Direct

Part of

HSBC UK

Available via broker?

No — direct only

Broker verdict

Competitive rates and strong customer service — but you cannot use a broker to apply. Worth checking their rates directly, but always compare against the whole market first.

Best for

Existing First Direct current account holders with clean credit and straightforward applications

Rate note: First Direct does not allow brokers to access or submit applications on customers’ behalf. Rates change frequently and are not published via third-party comparison platforms in real time. The figures referenced in this guide are indicative of the market positioning First Direct has historically held. Always check the First Direct website directly for current rates before applying. Last reviewed: 2025.

First Direct is one of the UK’s best-known digital-only banks — and consistently one of the highest-rated lenders for customer service. But when it comes to mortgages, there is one thing every buyer needs to know upfront: you cannot use a mortgage broker to apply for a First Direct mortgage. All applications go direct.

That distinction matters. It means that if you want to compare First Direct against the rest of the market, you need a broker to show you the alternatives — and then apply to First Direct separately if their product wins. This guide gives you an honest broker’s view of First Direct mortgages: what they offer, who qualifies, where they are competitive, and where they fall short.

Contents


Damian Youell

Feel Free To Start WhatsApp Chat With Us...

How We Work

1: We contact you and take down your details, income outgoings, name, address etc.

2: We will research the whole market and email you a detailed quote as well as a list of documents to proceed.

3: You upload the documents and information needed via our channel our online portal.

Feel Free to Contact Us

Is First Direct Owned by HSBC?

Yes. First Direct is a wholly owned subsidiary of HSBC UK and operates as a separate digital-only brand. It was launched in 1989 as the UK’s first telephone-only bank and has since transitioned to primarily online and app-based banking.

Despite being part of the same group, First Direct and HSBC operate as distinct mortgage lenders with separate product ranges, rates, and lending criteria. Applying to First Direct does not give you access to HSBC mortgage products and vice versa. The two brands are assessed independently by regulators and by credit reference agencies for the purposes of mortgage applications.


First Direct Mortgage Rates (2025)

First Direct has historically been positioned as a competitive lender, particularly on fixed-rate products for borrowers with larger deposits (lower LTV ratios). Their rates are not consistently the absolute lowest on the market, but they are frequently near the top of best-buy tables for clean-credit, straightforward applications.

Important: First Direct does not publish live rates via broker platforms. The table below shows their typical rate positioning as of 2025 for illustrative purposes. Always verify current rates at firstdirect.com before making any decisions.

Product Type Typical LTV Indicative Rate Range Product Fee
2-year fixed rate 60–75% LTV Competitive — check live rates £0 or £490–£999
2-year fixed rate 85–90% LTV Higher — check live rates £0 or £490–£999
5-year fixed rate 60–75% LTV Competitive — check live rates £0 or £490–£999
5-year fixed rate 85–90% LTV Higher — check live rates £0 or £490–£999
Tracker mortgage 60–75% LTV Base rate + margin — check live rates £0 or £490–£999
Offset mortgage Up to 75% LTV Slightly higher than standard fixed Varies

First Direct typically offers two product fee options: a fee-free product at a slightly higher rate, or a lower rate with a £490–£999 arrangement fee. For larger mortgages, paying the fee and taking the lower rate is usually the more cost-effective choice. For smaller mortgages, the fee-free option may work out cheaper overall.

Before applying to First Direct, it is worth having a whole-of-market broker check the full market — First Direct is not always the best rate available for your specific LTV, loan size, and credit profile, and you cannot know that without a full market comparison.


Who Does First Direct Lend To? Eligibility Criteria

First Direct is not a specialist lender. Their criteria is broadly mainstream, and they work best for borrowers with clean credit histories and straightforward income. Here is what they typically require:

Income and Employment

  • Employed applicants: Minimum income requirements apply (typically £25,000+ per annum for a sole application, though this varies by product). Standard income documentation: recent payslips and P60.
  • Self-employed applicants: First Direct will consider self-employed borrowers, requiring at least two years of accounts or SA302 tax calculations. They accept business bank statements and financial accounts as supporting evidence. However, their criteria for self-employed is less flexible than some specialist lenders — complex income structures (director dividends, retained profit, variable contractor income) can be challenging.
  • Minimum age: 18 at the time of application. Maximum age at end of term: typically 70–75, though this is assessed on a case-by-case basis.

Credit History

  • First Direct conduct thorough credit checks with all three UK credit reference agencies.
  • They are a mainstream lender — applicants with CCJs, defaults, missed mortgage payments, or recent debt management plans are very unlikely to be accepted.
  • Minor historical issues (a single late payment several years ago on a utility bill, for example) may be assessed more favourably than more serious adverse credit events.
  • If you have any adverse credit history, speaking to a specialist bad credit mortgage broker before approaching First Direct will save you a hard search and a likely decline.

Deposit and LTV

  • First Direct typically lends up to 90% LTV on residential mortgages, meaning a minimum 10% deposit is required for most products.
  • Their most competitive rates are available at 60% and 75% LTV.
  • They accept gifted deposits from immediate family members, provided the standard gifted deposit letter conditions are met.

Property Type

  • Standard construction residential property: accepted without restriction.
  • New build: accepted, subject to standard new build LTV restrictions (typically 85% LTV maximum).
  • Flats above commercial premises, studio flats under a certain size, non-standard construction: may be declined or subject to lower LTV caps. Specialist lenders handle these more reliably.
  • Buy-to-let: First Direct does not currently offer buy-to-let mortgage products.

Account Requirement

First Direct has historically preferred applicants who hold a First Direct or HSBC current account, though this is not always an absolute requirement for mortgage applications. Having an existing banking relationship does, however, improve your application profile with them.


What Mortgage Products Does First Direct Offer?

  • Fixed-rate mortgages: 2-year and 5-year fixed rates are their most popular products. The rate is locked for the agreed term, giving payment certainty. An early repayment charge (ERC) applies if you redeem or switch during the fixed period.
  • Tracker mortgages: Rate tracks the Bank of England base rate plus a set margin. Payments rise and fall with the base rate. Some tracker products come with no ERC, giving flexibility to switch if rates change.
  • Offset mortgage: A distinctive product where your savings are held in an offset account linked to your mortgage. You only pay interest on the difference between your mortgage balance and your savings balance. Can be very cost-effective for borrowers with significant savings. Available up to 75% LTV.
  • Remortgage: First Direct accepts remortgage applications from borrowers moving from another lender. The same eligibility criteria apply as for purchase mortgages.
  • First-time buyer mortgages: First Direct lends to first-time buyers with a minimum 10% deposit. They accept gifted deposits and some shared equity arrangements.

What First Direct does not offer: buy-to-let mortgages, Help to Buy (scheme now closed), shared ownership mortgages, or mortgages for non-standard construction properties in most cases.


First Direct Mortgage Pros and Cons

Pros

  • Consistently competitive rates: Particularly strong on fixed-rate products at lower LTV tiers (60–75%). Frequently appears in best-buy tables for borrowers with larger deposits.
  • Award-winning customer service: First Direct regularly tops customer satisfaction surveys for banking. Their mortgage team is telephone and online based, and wait times are generally shorter than high-street branch lenders.
  • Offset mortgage product: One of a shrinking number of lenders still offering a genuinely competitive offset mortgage. Excellent for borrowers who maintain significant savings balances — the interest saving can be substantial over a 25-year term.
  • No overpayment penalty on many products: First Direct allows overpayments of up to 10% of the outstanding balance per year on fixed-rate products without an ERC. Unlimited overpayments on tracker products.
  • Digital-first experience: Clean, well-regarded online account management. Application tracking and mortgage account management are handled entirely online or via the app.

Cons

  • No brokers — direct only: You cannot use a mortgage broker to apply for a First Direct mortgage. This means you cannot access their products as part of a whole-of-market comparison through a broker — you have to apply separately and directly.
  • No buy-to-let: First Direct has no buy-to-let range. Landlords and portfolio investors need to look elsewhere.
  • Strict on adverse credit: Not suitable for applicants with CCJs, defaults, missed payments, or any meaningful credit history issues in recent years.
  • Limited property type flexibility: Non-standard construction, unusual property types, and some flats above commercial premises may be declined where specialist lenders would accept them.
  • No physical branches: All services are online and telephone-based. If you prefer face-to-face mortgage advice or support, First Direct is not the right choice.
  • Self-employed criteria can be restrictive: While they do lend to self-employed borrowers, their income assessment is less flexible than specialist lenders for complex income structures.

First Direct vs HSBC Mortgage — What’s the Difference?

Both brands are owned by HSBC UK, but they are not the same mortgage product. Here are the key differences:

First Direct HSBC
Application method Online / telephone only Branch, online, or telephone
Broker access No — direct only Yes — available via brokers
Offset mortgage Yes — a key product No offset product
Buy-to-let No Yes
Rates Often fractionally more competitive on residential fixed rates Competitive, particularly at lower LTV tiers
Customer service model Digital-first, consistently high-rated Branch network + digital
Best for Digital-first borrowers wanting competitive rates and strong service Borrowers wanting branch access or broker-placed applications

In practice, if you want broker assistance — including access to the whole market, advice, and application support — HSBC’s mortgage range can be accessed through a broker, whereas First Direct cannot. If you are comfortable applying directly and want to check whether First Direct’s rates beat the market for your profile, comparing both brands makes sense.


Can a Broker Get You a First Direct Mortgage?

No. First Direct does not operate via the intermediary (broker) channel. There is no way for a mortgage broker to submit an application to First Direct on your behalf — all applications must be made directly by the borrower through the First Direct website or by telephone.

This is an important distinction for buyers who are using a broker. A whole-of-market broker will show you the best rates across all lenders who accept broker applications — which covers the vast majority of the market. First Direct sits outside this. If a broker’s recommendation is that First Direct is the best product for you, they will signpost you to apply directly, but they cannot handle the application on your behalf.

The practical implication: if you want to consider First Direct alongside a broker-researched market comparison, you need to do two things:

  1. Use a whole-of-market broker to identify the best available rates across the broker-accessible market
  2. Check First Direct’s current rates directly at firstdirect.com and compare manually

In many cases, broker-exclusive lender rates (which are not available to the public at all) will outperform First Direct — which is why starting with a whole-of-market broker comparison is always the right first step, even if you end up applying to First Direct directly.

[/fusion_text]
Damian Youell

Feel Free To Start WhatsApp Chat With Us...

How We Work

1: We contact you and take down your details, income outgoings, name, address etc.

2: We will research the whole market and email you a detailed quote as well as a list of documents to proceed.

3: You upload the documents and information needed via our channel our online portal.

Feel Free to Contact Us

FAQs — First Direct Mortgages

Can a mortgage broker get a First Direct mortgage?

No. First Direct does not operate through the broker/intermediary channel. All applications must be made directly by the borrower — online or by telephone. A mortgage broker can research and compare all other broker-accessible lenders on your behalf, and will flag if First Direct’s direct rates appear competitive, but cannot place the application for you.

Is First Direct owned by HSBC?

Yes. First Direct is a wholly owned subsidiary of HSBC UK. It operates as a separate digital brand with its own product range, rates, and customer service model. Despite the shared ownership, First Direct and HSBC are distinct mortgage lenders — applying to one does not give you access to the other’s products.

Are First Direct mortgages any good?

First Direct consistently offers competitive rates — particularly on fixed-rate products for borrowers with deposits of 25% or more (75% LTV and below). Their customer service is among the highest rated of any UK lender. The main limitations are that no brokers can access their products, they do not offer buy-to-let, and their criteria is mainstream rather than specialist. For straightforward applications with clean credit and a solid deposit, they are worth comparing. Always check the whole market first.

What is the difference between a First Direct mortgage and an HSBC mortgage?

Both are owned by HSBC UK but operate as separate products. Key differences: First Direct is digital-only and does not use brokers; HSBC mortgages can be placed by brokers and accessed via branches. First Direct offers an offset mortgage product that HSBC does not. HSBC offers buy-to-let mortgages; First Direct does not. Rates between the two vary and can favour either brand depending on the product type and LTV.

What is the minimum deposit for a First Direct mortgage?

First Direct typically requires a minimum 10% deposit (90% LTV) for residential purchase and remortgage products. Their most competitive rates are reserved for borrowers with 25% or more deposit (75% LTV and below). The offset mortgage is generally available up to 75% LTV.

Does First Direct lend to self-employed borrowers?

Yes. First Direct lends to self-employed applicants but requires at least two years of accounts or SA302 tax calculations to evidence income. They accept business bank statements and financial accounts. Their criteria is more restrictive than specialist lenders for complex self-employed income structures — if your income involves significant retained profit, dividends as a sole source, or year-on-year income variation, a specialist lender may be more suitable. See our guide on self-employed mortgages for broader options.

Can I get a First Direct mortgage with bad credit?

Unlikely. First Direct is a mainstream lender and applies standard credit assessment criteria. Applicants with CCJs, defaults, missed mortgage payments, or recent debt management plans are very unlikely to be accepted. If you have any adverse credit history, a specialist broker can identify lenders who actively consider adverse credit cases — applying to First Direct with a known credit issue risks a hard search and a decline, which can further affect your credit file.

Does First Direct offer buy-to-let mortgages?

No. First Direct does not currently offer buy-to-let mortgage products. Landlords and property investors need to use a different lender. A whole-of-market broker can search the buy-to-let market and identify the most appropriate lender for your specific property, rental income, and personal financial profile.

What is a First Direct offset mortgage?

An offset mortgage links your savings account balance to your mortgage. You only pay interest on the difference between your mortgage outstanding balance and the amount held in your linked savings account. For example, if you have a £200,000 mortgage and £30,000 in savings, you only pay interest on £170,000. This reduces the monthly interest cost and can significantly shorten your effective mortgage term. First Direct’s offset mortgage is available up to 75% LTV and is one of the more competitive offset products remaining in the UK market.

How do First Direct mortgage rates compare to the market?

First Direct is consistently competitive, particularly on 2-year and 5-year fixed rates at lower LTV tiers (60–75%). They are frequently featured in best-buy comparisons. However, broker-exclusive lenders — which are not accessible to the public directly — can sometimes offer lower rates for the same product type. The only way to know definitively whether First Direct offers you the best rate is to compare their current direct rates against a whole-of-market broker search. Both steps take no more than a day.

About the Author

Damian Youell

Senior Mortgage Broker & Company Director

10+ Years' Experience Whole of Market Complex Cases 560+ Reviews

Damian is the founder of NeedingAdvice.co.uk and the firm’s Senior Mortgage Broker. He specialises in helping clients across the UK with straightforward and complex mortgage cases, including self-employed applications, adverse credit, buy-to-let, remortgages and first-time buyer mortgages.

Alongside mortgage advice, Damian also supports business owners with protection planning, including Relevant Life Policies, Shareholder Protection and Keyperson Cover.

Call Damian: 07912 076990  •  Call Office: 0800 612 3367

Client Reviews

Read client feedback for Damian and the NeedingAdvice.co.uk team below.

See some of Damian’s client reviews below.

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]