In the vast sea of cybersecurity threats, there is one that often goes unnoticed by many businesses: social engineering. While we invest heavily in firewalls, encryption, and other technological defenses, the human factor often becomes the weakest link.

For cybercriminals, manipulating human psychology is often easier than hacking into a well-protected system. Let’s explain how cybercriminals use social engineering to gain access to systems and what businesses can do to stay protected.

Understanding social engineering

Social engineering is the art of manipulating individuals into divulging confidential information or performing actions that compromise security. Unlike traditional hacking, which targets systems, social engineering targets people. The attacker’s primary tool isn’t code or software; it’s persuasion. Common tactics include:

  • Phishing: Sending deceptive emails that appear to be from trusted sources, urging the recipient to click on a link or provide sensitive information.
  • Pretexting: Creating a fabricated scenario to obtain information. For instance, an attacker might pose as an IT technician and ask an employee for their login credentials.
  • Tailgating: Gaining physical access to a restricted area by following someone who has legitimate access.
  • Baiting: Luring victims into downloading malicious software by disguising it as something enticing.

Human psychology factors exploited in social engineering

Why are these tactics so effective? Because they prey on fundamental human tendencies. For instance, our natural inclination to trust, especially if they appear to be from a legitimate organization or known contact. Attackers often pose as trusted entities, such as tech support, coworkers, or even family members, to deceive victims.

Similarly, the fear of missing out, urgency, or the desire to be helpful can all be manipulated to the attacker’s advantage. By creating a sense of urgency or fear, attackers can push individuals to act without thinking. For instance, a phishing email might claim that your bank account has been compromised and prompt you to click on a link immediately to rectify the situation.

The business impact

The consequences of a successful social engineering attack can be devastating for businesses. Unauthorized access to sensitive data can lead to financial losses, damage to reputation, and legal repercussions. Additionally, the cost of mitigating a breach, both in terms of finances and time, can be substantial.

Protecting against social engineering

While the human factor is a vulnerability, it is also the first line of defense. With that said, employees must have some tools in their arsenal to combat  social engineering threats. A strong password policy is essential for cybersecurity. For example, even if an employee reveals their credentials during a phishing scam, only that particular account will be affected, as a strong password policy implies the use of unique passwords. This will limit the scope of the attack by preventing the attacker from moving laterally across the network. Password managers can help employees maintain a strong password policy by generating and securely storing complex passwords.

Some other steps businesses can take to guard against social engineering threats include:

  • Education and training: Regular training and awareness campaigns can help employees recognize and resist social engineering attacks.
  • Simulated phishing attacks: Businesses can run simulated attacks to detect how vulnerable they are. Avoid making employees feel bad for failing these tests. Instead, focus on educating them.
  • Spam filters: Spam filters maintain and regularly update lists of known malicious domains.
  • Using VPN: While VPNs are not designed to prevent social engineering attacks, they help mitigate risks. If an attacker cannot determine your location or other details about you due to the VPN masking your IP, it might reduce your chances of being a target for location-specific social engineering schemes.


By understanding the tactics used by cybercriminals and the psychological triggers they exploit, businesses can help turn their employees from vulnerabilities to cybersecurity assets. Combining technological tools like password managers and VPNs with continuous education and vigilance is the key to fortifying our defenses against the ever-evolving threat of social engineering.